Strategic advertising management (Record no. 2827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nas a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780199274895 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | PER/LAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2005 |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Oxford university press |
| 650 ## - Subject | |
| Subject | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 659.1 PER/LAR | 2826 | 30/05/2019 | 01/12/2014 | Book |