Profitable marketing communication : (Record no. 2542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171104122521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 978049451561 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | YOU/PRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Antony |
| 245 ## - TITLE STATEMENT | |
| Title | Profitable marketing communication : |
| Sub Title | a guide to marketing return on investment |
| Statement of responsibility, etc. | by Antony Young and Lucy Aitken. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Kogan page, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 212 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. A need for a new marketing model<br/>Chapter 2. A change in philosophy<br/>Chapter 3. Our marketing ROI stars<br/>Chapter 4. Invest, don't spend<br/>Chapter 5. Concentrate on outcomes, not outputs<br/>Chapter 6. Forget consumers, target customers<br/>Chapter 7. Manage your communication investment portfolio<br/>Chapter 8. Differentiate anyway you can<br/>Chapter 9. Engagement and experience are the new 30-second ads<br/>Chapter 10. Apply a 'focus investing' approach<br/>Chapter 11. Establish a measurement culture<br/>Chapter 12. Leverage your employee capital<br/>Chapter 13. Is your organization marketing ROI-fit?<br/>Reference<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Aitken, Lucy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 YOU/PRO | 2541 | 30/05/2019 | 01/12/2014 | Book |