Marketing management (Record no. 107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180105155610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2009 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131501177 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | CZI/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | by Michael R. Czinkota and Masaaki Kotabe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South Western : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 598 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. An overview of marketing <br/>Chapter 2. Marketing planning <br/>Chapter 3. Understanding the environment and the competition <br/>Chapter 4. Understanding the buyer <br/>Chapter 5. Marketing research and information <br/>Chapter 6. Estimating the market demand <br/>Chapter 7. Market segmentation, positioning, and branding <br/>Chapter 8. Product and service decisions <br/>Chapter 9. New products <br/>Chapter 10. Pricing decisions <br/>Chapter 11. Distribution and supply chain management <br/>Chapter 12. Designing effective promotion and advertising strategies <br/>Chapter 13. Direct marketing, sales promotion, and public relations <br/>Chapter 14. Selling and sales management <br/>Chapter 15. The future of marketing <br/>Case 1. Amazon.com <br/>Case 2. Anheuser-Busch International, Inc. <br/>Case 3. AT & T <br/>Case 4. Citibank N.A. in Japan <br/>Case 5. Kao Corporation <br/>Case 6. Marketing and the Environment <br/>Case 7. Pepsi One <br/>Case 8. Spectrum Color Systems, Inc. <br/>Case 9. Unisys <br/>Case 10. Water from Iceland |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Kotabe, Masaaki |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 CZI/MAR | 106 | 30/05/2019 | 01/12/2014 | Book |