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Introduction to intellectual asset management

Sreedharan, Sunita K.

Introduction to intellectual asset management by Sunita K.,Sreedharan - New Delhi : Wolter Kluwer, 2008. - 316 p.

Table of Contents:
Chapter 1. Intellectual asset management
Chapter 2. Back to the basics
Chapter 3. Intellectual property rights
Chapter 4. Intellectual property audit
Chapter 5. Information management
Chapter 6. Leveraging of intellectual assets
Chapter 7. Marketing of intellectual assets
Chapter 8. Valuation of intellectual assets
Chapter 9. Entering markets
Index

9788184731378


Management.

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