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Case studies on covert marketing strategies

Gopalan, Swapna (Ed.)

Case studies on covert marketing strategies edited by Swapna Gopalan. - Hyderabad : ICFAI, 2008. - 155 p.

ISBN: 9788131420867

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.802 / GOP/CAS

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