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ICFAI university press on branding practices

Sangeetha K. (Ed.)

ICFAI university press on branding practices edited by K Sangeetha. - Hyderabad : ICFAI, 2007. - 285 p.

Table of Contents :
Section 1. Branding trends
Section 2. Case studies
Index

ISBN: 9788131407745

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / SAN/ICF

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