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Rebranding :

Gopalakrishnan, P. S. (Ed.)

Rebranding : an introduction edited by P. S. Gopalakrishnan. - Hyderabad : ICFAI, 2007. - 208 p.

Table of Contents :
Section 1. Concepts
Section 2. Experience and cases
Index

ISBN: 9788131407752

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / GOB/REB

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