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New age branding :

Das, Naveen (Ed.)

New age branding : concepts and cases (Vol. 1) edited by Naveen Das. - Hyderabad : ICFAI, 2003. - 180 p. - (Marketing series ) .

Table of Contents :
Section 1. Concepts
Section 2. Cases
Index

8178811375


Marketing.

658.827 / DAS/NEW

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