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Marketing ROI :

Tripathy, K. L. (Ed.)

Marketing ROI : concepts and applications edited by K. L. Tripathy and Alaka Yeravadekar. - Hyderabad : ICFAI, 2007. - 200 p.

Table of contents:
Section 1. Concepts
Section 2. Applications
Index

ISBN: 9788131406281

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / TRI/MAR

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