Merchandising:
Sreedhar, G. V. S. (Ed.)
Merchandising: concepts and cases edited by G. V. S. Sreedhar. - Hyderabad : ICFAI, 2006. - 247 p.
Table of contents:
Section 1. Merchandising- an overview
Section 2. Beyond visual merchandise
Section 3. Applications and case studies
Binliography
Index
9788131400708
Marketing.
658.8 / SRE/MER
Merchandising: concepts and cases edited by G. V. S. Sreedhar. - Hyderabad : ICFAI, 2006. - 247 p.
Table of contents:
Section 1. Merchandising- an overview
Section 2. Beyond visual merchandise
Section 3. Applications and case studies
Binliography
Index
9788131400708
Marketing.
658.8 / SRE/MER