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Marketing of high-tech products and services

Suresh, K. (Ed.)

Marketing of high-tech products and services edited by K. Suresh. - Hyderabad : ICFAI, 2007. - 259 p.

Table of Contents:
Section 1. Approaches
Section 2. Applications
Section 3. Cases
Index

ISBN: 9788131411919

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / SUR/MAR

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