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Heritage Brands

Garikaparthi, Madhavi (Ed.)

Heritage Brands edited by Madhavi Garikaparthi and A V Bala Krishna. - Hyderabad : ICFAI, 2008. - 246 p.

Table of Contents :
Section 1. Concepts
Section 2. Global heritage brands
Section 3. Indian heritage brands
Index

ISBN: 9788131414408

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / GAR/HER

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