Global Brands
Ganesan, Senthil (Ed.)
Global Brands edited by Senthil Ganesan. - Hyderabad : ICFAI, 2002. - 175 p.
Table of Contents :
Chapter 1. Gillette
Chapter 2. Levi strauss
Chapter 3. Nike
Chapter 4. Philip morris
Chapter 5. Xerox
8178810476
Marketing.
658.827 / GAN/GLO
Global Brands edited by Senthil Ganesan. - Hyderabad : ICFAI, 2002. - 175 p.
Table of Contents :
Chapter 1. Gillette
Chapter 2. Levi strauss
Chapter 3. Nike
Chapter 4. Philip morris
Chapter 5. Xerox
8178810476
Marketing.
658.827 / GAN/GLO