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Every Business is a Service Business

George, S. S. (Ed.)

Every Business is a Service Business edited by S. S. George. - Hyderabad : ICFAI University Press, 2003. - 185 p.

Table of contents:
Section 1. The service imperative
Section 2. Becoming a service business
Section 3. Case studies
Index

8178812215


Marketing.

658.812 / GEO/EVE

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