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Corporate Branding :

Devi, R. J. (Ed.)

Corporate Branding : perspectives and experiences edited by R. J. Devi. - Hyderabad : ICFAI, 2008. - 225 p.

Table of Contents :
Section 1. Perspectives
Section 2. Cases and experiences
Index

ISBN: 9788131415313

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / DEV/COR

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