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CRM Implementation :

Mukerjee, Kaushik (Ed.)

CRM Implementation : a strategic approach edited by Kaushik Mukerjee. - Hyderabad : ICFAI, 2006. - 251 p.

Table of contents:
Section 1. Implementation strategies
Section 2. Applications and cases
Index

ISBN: 9788131404744

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.812 / MUK/CRM

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