Brand Building :
Balakrishna, A. V. (Ed.)
Brand Building : New Dimensions edited by A. V. Balakrishna. - Hyderabad : ICFAI, 2008. - 297 p.
Table of Contents :
Section 1. Approaches
Section 2. Applications
Section 3. Case studies
Index
9788131415108
Marketing.
6580827 / KRI/BRA
Brand Building : New Dimensions edited by A. V. Balakrishna. - Hyderabad : ICFAI, 2008. - 297 p.
Table of Contents :
Section 1. Approaches
Section 2. Applications
Section 3. Case studies
Index
9788131415108
Marketing.
6580827 / KRI/BRA