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Strategic markeing:

Jayasimha, K. R. (Ed.)

Strategic markeing: concepts and cases (Vol. 1) edited by K. R. Jayasimha. - Hyderabad : ICFAI, 2003. - 183 p. 1v.

Table of contents:
Section 1. Concepts
Section 2. Cases
Index

8178811308


Marketing.

658.802 / JAY/STR

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