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Services marketing:

Rao, Pramod (Ed.)

Services marketing: a multi-dimensional approach edited by Pramod Rao and Sarika Gadhawe. - Hyderabad : ICFAI, 2007. - 252 p.

Table of Contents:
Section 1. Concepts
Section 2. Applications
Index

ISBN: 9788131408247

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / RAO/SER

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