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Impact of government policies on marketing strategies

Ghose, Amitabha (Ed.)

Impact of government policies on marketing strategies edited by Amitabha Ghose. - Hyderabad : ICFAI, 2008. - 210 p.

Table of contents:
Section 1. Government policy and impact on marketing
Section 2. Country perspectives
Index


9788131419786


Marketing.

658.802 / GHO/IMP

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