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Qualitative market research :

Suresh, K. (Ed.)

Qualitative market research : approaches and applications edited by K. Suresh. - Hyderabad : ICFAI, 2007. - 218 p.

Table of Contents :
Section 1. Issues and approaches
Section 2. Applications
Section 3. Cases
Index

ISBN: 9788131412046

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.83 / SUR/QUA

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