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Business strategy (Vol. 2)

Vedpuriswar, A. V. (Ed.)

Business strategy (Vol. 2) edited by A. V. Vedpuriswar. - Hyderabad : ICFAI, 2003. - 190 p. 2v.

Table of Contents:
Chapter 1. Nissan's Turnaround
Chapter 2. Linux vs windows
Chapter 3. Intel's itanium 2
Chapter 4. Procter and gamble: organization 2005 and beyond
Chapter 5. Cemex: Mexico's Global Giant
Chapter 6. IKEA: managing global expansion
Chapter 7. Tesco in 2003
Chapter 8. Starbucks: evolution of a global brand

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Management.

658.4012 / VED/BUS

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