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New age branding :

Suresh, K. (Ed.)

New age branding : concepts and cases (Vol. 2) edited by K. Suresh. - Hyderabad : ICFAI, 2003. - 190 p.

Table of Contents :
Section 1. Concepts
Section 2. Cases
appendix

ISBN: 817881188X

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / SUR/NEW

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