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Customer retention management:

Jaya Krishna, S. (Ed.)

Customer retention management: concepts and applications edited by S. Jaya Krishna. - Hyderabad : ICFAI, 2006. - 180 p.

Table of contents:
Section 1. Concepts
Section 2. Applications and cases
Index

ISBN: 9788131404751

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8343 / JAY/ICF

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