Marketing management:
Dutta, Sanjib (Ed.)
Marketing management: concepts and cases edited by Sanjib Dutta. - Hyderabad : ICFAI, 2003. - 200 p.
Table of Contents:
Section 1. Concepts
Section 2. Cases
8178811596
Marketing.
658.8 / DUT/MAR
Marketing management: concepts and cases edited by Sanjib Dutta. - Hyderabad : ICFAI, 2003. - 200 p.
Table of Contents:
Section 1. Concepts
Section 2. Cases
8178811596
Marketing.
658.8 / DUT/MAR