Consumer behavior :
Krishna, G. Radha (Ed.)
Consumer behavior : approaches and applications edited by G. Radhakrishna. - Hyderabad : ICFAI, 2005. - 259 p.
Table of contents:
Section 1. Insights
Section 2. Segments
Section 3. Appendix
Bibliography
Index
9788178817644
Marketing.
658.8342 / KRI/CON
Consumer behavior : approaches and applications edited by G. Radhakrishna. - Hyderabad : ICFAI, 2005. - 259 p.
Table of contents:
Section 1. Insights
Section 2. Segments
Section 3. Appendix
Bibliography
Index
9788178817644
Marketing.
658.8342 / KRI/CON