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Customer focus:

Mukherjee, Kaushik (Ed.)

Customer focus: the new imperative (Vol. 2) edited by Kaushik Mukherjee. - Hyderabad : ICFAI, 2006. - 182 P. 2V.

Table of contents:
Section 1. Concepts
Section 2. Application and cases
Index

ISBN: 9788131401866

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.812 / MUK/CUS

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