Marketing for social change:
Krishna, S. Jaya (Ed.)
Marketing for social change: perspectives and experiences edited by S. Jaya Krishna. - Hyderabad : ICFAI, 2008. - 310 p.
Table of contents:
Section 1. Introduction
Section 2. Perspectives
Section 3. Experiences.
Index
9788131415092
Marketing.
658.8 / KRI/MAR
Marketing for social change: perspectives and experiences edited by S. Jaya Krishna. - Hyderabad : ICFAI, 2008. - 310 p.
Table of contents:
Section 1. Introduction
Section 2. Perspectives
Section 3. Experiences.
Index
9788131415092
Marketing.
658.8 / KRI/MAR