Relationship marketing:
Lindagren, Adam (Ed.)
Relationship marketing: an introduction edited by Adam Lindagren and B. M. Chaturvedi. - Hyderabad : ICFAI, 2004. - 181 p.
Table of contents:
Section 1. Introduction to relationship marketing
Section 2. Implementation of relationship marketing
Index
8178813505
Marketing.
658.812 / LIN/REL
Relationship marketing: an introduction edited by Adam Lindagren and B. M. Chaturvedi. - Hyderabad : ICFAI, 2004. - 181 p.
Table of contents:
Section 1. Introduction to relationship marketing
Section 2. Implementation of relationship marketing
Index
8178813505
Marketing.
658.812 / LIN/REL