Nonprofit marketing (Vol.2)
Parsons, Elizabeth (Ed.)
Nonprofit marketing (Vol.2) edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski. - London : Sage, 2008. - 354 p.
Table of Contents:
Nonprofit marketing: sectoral applications
Chapter 1. Social marketing
Chapter 2. Public sector marketing
Chapter 3. Arts marketing
Chapter 4. Political marketing
Chapter 5. Charity marketing
978184873590
Marketing.
658.8 / PAR/NON
Nonprofit marketing (Vol.2) edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski. - London : Sage, 2008. - 354 p.
Table of Contents:
Nonprofit marketing: sectoral applications
Chapter 1. Social marketing
Chapter 2. Public sector marketing
Chapter 3. Arts marketing
Chapter 4. Political marketing
Chapter 5. Charity marketing
978184873590
Marketing.
658.8 / PAR/NON