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Introduction to electronic commerce

Turban, Efraim

Introduction to electronic commerce by Efraim Turban, David King and Judy Lang. - 3rd ed. - Boston Pearson : New Jersey, 2011. - 495 p.

Table of Contents :
Part 1. Introduction to e-commerce and e-marketplace
Part 2. Internet consumer retailing
Part 3. Business-to-business e-commerce
Part 4. Other EC models and applications
Part 5. EC support services
Part 6. Strategy and implementation
Index

ISBN: 9780136109235

Subjects--Topical Terms:
Electronic Commerce.

Dewey Class. No.: 658.872 / TUR/INT

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