Art and print production
Sarkar, N. N
Art and print production by N. N. Sarkar. - New Delhi : O.U.P., 2009. - 478 p.
Table of Contents :
Chapter 1. Art and production: an overview
Chapter 2. Typography
Chapter 3. Visual images
Chapter 4. Layout
Chapter 5. Principles of design
Chapter 6. Colour in design
Chapter 7. Copy for printing
Chapter 8. Printing processes
Chapter 9. Digital prepress
Chapter 10. Desktop publishing
Chapter 11. Paper and Finishing
Chapter 12. Costing and estimating
Chapter 13. Newspaper make-up
Chapter 14. Advertising design
Chapter 15. Identity design
Chapter 16. Periodicals
Chapter 17. Poster design
Chapter 18. Packaging design
Chapter 19. Direct communication
Chapter 20. Book design
9780195692242
Graphic Arts.
760 / SAR/ART
Art and print production by N. N. Sarkar. - New Delhi : O.U.P., 2009. - 478 p.
Table of Contents :
Chapter 1. Art and production: an overview
Chapter 2. Typography
Chapter 3. Visual images
Chapter 4. Layout
Chapter 5. Principles of design
Chapter 6. Colour in design
Chapter 7. Copy for printing
Chapter 8. Printing processes
Chapter 9. Digital prepress
Chapter 10. Desktop publishing
Chapter 11. Paper and Finishing
Chapter 12. Costing and estimating
Chapter 13. Newspaper make-up
Chapter 14. Advertising design
Chapter 15. Identity design
Chapter 16. Periodicals
Chapter 17. Poster design
Chapter 18. Packaging design
Chapter 19. Direct communication
Chapter 20. Book design
9780195692242
Graphic Arts.
760 / SAR/ART